Internship Training
Digital Marketing Internship in Web Infomatrix Private Limited, New Delhi

How to design and develop website.

Introduction to SEO
How do Search Engines work?
Indexing & Crawling Basics
Optimizing Crawl Budget
Intro to SEO
Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)?
What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
Finding Seed Keywords: Mind Map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
Google Keyword Planner Tool
On-page SEO
HTML Basics
Web Page Basics: What is HTML, JavaScript,CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid
Technical SEO
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects
Mobile SEO
App Store Optimisation
Mobile Websites: Responsive, Adaptive, Dynamic
Optimizing for Voice Search
Schema markup
What is Schema & Why is it relevant to SEO.
Schema Types – Micro, JSON-LD
Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
How Schema shows up in SERPs
Off-page SEO
Link Building
What is Link Building
Link Building Tactics
Manual Link Building Process
Link Building Metrics
Social SEO
YouTube Video SEO
Slideshare, Scribd and other Social Channels for SEO
Local SEO
What is Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local Listings/Citations
Backlink Audits using
Backlink audit of one website
How to audit backlinks of competitors and gain insights?
SEO Audit, Tools, Measurement
SEO Audits
What are SEO Audits?
Different Types of SEO Audits
Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
Google Search Console
Algorithm Updates
History of Google Algorithms
Panda, Penguin, Pigeon, Caffeine updates
RankBrain and the Future of SEO
Measurement with Google Analytics
Basics of Google Analytics
SEO Metrics to Measure – On-page, Off-page, Technical
SEO Reporting
SEO Resources, Careers in SEO
Top Blogs to follow for SEO
Free Learning Resources – Moz, Google Analytics
A career in SEO